Customer Value Equation

Some people represent complex relationships with mathematical equations; how does this work with customers and what they value? I recently wrote that Customers buy value, not products, services, and experiences as such. What I left out of the buying scenario was the...

The Role Of Luck

The role that luck plays in business success is very understated. When I studied for my MBA, the distinct (possibly false) memory I was left with is that if you have a killer product or service and you’re more cleverer than the next MBA at marketing and branding yada...

The 4Ps Marketing Model

The 4Ps marketing model is a tool “to help develop a package that will not only satisfy the needs of the customers with the target markets, but simultaneously maximise your organisation’s performance.” [Key Management Models, Steven ten Have et al]. The Ps stand for...

Unpacking The Basics

Let’s unpack the basics in post Starting a business – The Basics and learn the foundational concepts to starting a business. Basic 1: You need a complete solution to a potential Customer’s job to be done or problem to be solved. Identifying the problem to be solved,...

Yet Another Business Advisory? – old

There are many sources (books, websites, courses, mentors etc.) that will provide advice on how to start a business. Congratulations, you just found another. Many of those sources will tell you that you need a vision, commitment, energy, enthusiasm, and so will this...