What is Customer Loyalty?

There are several definitions of customer loyalty. The one I find most useful and prefer is the one by BeyondPhilosophy.com, and it goes like this: Customer Loyalty is the result of three major factors: Consistently positive emotional experiences Satisfaction with the...

Beginning With The Customer

Tom O’Toole is world famous in Australia for turning his Beechworth Bakery into an outstanding success as the largest independent bakery in Australia, see www.beechworthbakery.com.au. Tom’s secret sauce for his success comprises 3 rules (all in uppercase as he’s very...

Refresher – What Is Business About?

Business is all about providing solutions, i.e., bundles of products, services, and experiences that satisfy customer’s Job To Be Done. Business is NOT about you making something that gives you the jollies, where you then try to foist it on to customers. Business is...

Break Even Calculator

Let’s say that you want to start a burger bar, not unlike, but much better than McDonalds of course. How many burgers do you need to sell to break even? Very crudely, the break-even point is reached when your total sales revenue (total sales revenue = per unit price ×...