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What Drives Viral Video

Introduction This post is based on a paper titled The Emotions That Drive Viral Video (Nelson-Field, Riebe, & Newstead, 2013). To the degree that if you followed the recipe, you could guarantee video virality, there is still a lack of definitive understanding of the characteristics of successful viral videos. However, some generalisations are possible. Even though the following generalisations are or seem to be obvious, especially with hindsight, it is possible that some combination of...

Does Customer Loyalty Exist?

Introduction It’s not meant as a rhetorical question when I ask, “does customer loyalty exist?” Before we go too far, let’s define our terms thanks to the Oxford Dictionary: Customer – a person or organisation who buys your solution. Loyal - Giving or showing firm and constant support or allegiance to a person or institution. Loyalty - The quality of being loyal. Exist – Have objective reality or being. Byron Sharp has written a fascinating book called How Brands Grow – What Marketers Don’t...

Developing a Business Strategy: Profit From Prophets?

Executive Summary Developing a Business Strategy concerns many people in business. This concern is understandable. Not only is some form of strategy required to align collective behaviour and achieve goals, but strategy development is difficult in a complex world, especially when there are contradictory meanings ascribed to strategy and its sibling tactics. In addition, there are many ways to do both. Is there a way to reduce the confusion and anxiety? Fortunately, there is, and it’s called...

Identifying a Job To Be Done

Summary It’s easy to pronounce that the first thing you need in business is a Job To Be Done, for which you will develop a solution. But just how do you go about finding a Job To Be Done? The following is a slightly adapted extract from the book Starting a Business With Facts, Not Faith, reproduced for your convenience. Identifying a Job To Be Done Customer Jobs To Be Done (JTBD) describe in the customers’ words what they are trying to accomplish. Identifying and satisfying customers’ JTBD can...

The 1 Thing You Need To Know For A Successful Business – Provide Value

Based on the fact that the purpose of business is to provide value, I set out on an internet quest to find the most frequently asked questions (FAQ) posted by businesses. I wanted to ensure I understood and am addressing the critical concerns and not merely what I find interesting and important. I’ll continue that frustrating quest another day. Instead of finding a core set of questions, I found all manner of irrelevant FAQ lists as well as descriptions on how to create the ultimate FAQ list....

Plagiarism Is Intellectual Theft

I want to briefly discuss plagiarism, “the representation of another author's language, thoughts, ideas, or expressions as one's original work.” https://en.wikipedia.org/wiki/Plagiarism, Wikipedia. Plagiarism intellectual theft. It is an act of misrepresentation, of representing capability, skills, and knowledge the perpetrator does not possess. Plagiarism is in short, lying, and that’s not even touching the issues of breaching copyrights. The document from which the following quote is...

Systems Thinking

Work in progress ... Systems thinking is the process of understanding how things, regarded as systems, influence one another within a whole.https://en.wikiquote.org/wiki/Systems_thinking Systems Thinking is a ??? of Systems Theory, which is the interdisciplinary study of systems. A system is a cohesive conglomeration of interrelated and interdependent parts which can be natural or human-made. Every system is bounded by space and time, influenced by its environment, defined by its structure and...

System

A system is a group of interacting or interrelated entities that form a unified whole.[1] A system is described by its spatial and temporal boundaries, surrounded and influenced by its environment, described by its structure and purpose and expressed in its functioning. Systems are the subjects of study of systems theory.Wikipedia. See also Systems Thinking.

Covid-19 Roadmap to Recovery

The report COVID-19 Roadmap to Recovery is a refreshing and valuable alternative to the seemingly endless advice proffered during the Covid-19 pandemic, with much of that advice having narrow focus and much of it providing little to no evidence in support of any recommendations. Thank you Kailash Awati (K) from Eight to Late (https://eight2late.wordpress.com/) for your latest post: Collaborative reasoning in the age of Covid. The reasons I think K’s post is of interest are: K seems like a top...

Covid-19 – Unprecedented?

I’m tired of hearing that what is happening regarding Covid-19 is “unprecedented”. Unprecedented (adjective) - Never done or known before. For example ‘the government took the unprecedented step of releasing confidential correspondence’ Oxford online dictionary. What exactly is unprecedented with Covid-19? The disease? The global spread into a pandemic? Our dependence on vulnerable global supply chains? Our pathetic level of essential supplies? Our much-needed and in some cases belated...