Noun – “the company’s customer manufacturing department.” 
Philip Kotler, Marketing Insights from A to Z, Page xi

 

 

Noun – “the company’s customer manufacturing and retention department.”
Paraphrased by Glyn Davies

 

Verb – “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, and value”
Philip Kotler, Marketing Insights from A to Z, Page xii

 

Think of marketing as creating an awareness of the genuine value of your solution, such that you could imagine that you have created a form of magnetism that naturally attracts customers to you, meaning that you don’t have to go out and pitch and sell.

 

The aim of marketing is to make selling superfluous.
Peter Drucker