Sales Pitches


Elevator Pitch Version

My purpose is to help entrepreneurs and business people to be successful. I achieve this using evidence-based knowledge and experience in the areas of business startup, building, management, leadership, and succession planning.

Short Version

I enjoy helping people, problem-solving, and achieving success.

I can’t recall many project failures. Hopefully that’s not my selective memory kicking in, and it certainly wasn’t me cherry-picking assignments either, as I have always pitched-in to help. I should have learnt to say No! Then again, perhaps I wouldn’t have learnt as much and become such an ‘interesting character.’

I have in the past declared that I am a BS-free zone, meaning that I don’t lie, I check before I speak or act, and I have no interest in ripping anyone off. While falling a little short of being a candidate for sainthood, I always act in an honest and ethical manner.

I am a volunteer business mentor for the Auckland Chamber of Commerce. I was a volunteer mentor with Business Mentors New Zealand (BMNZ) from June 2015 through to June 2019 (see footnote below). I enjoy volunteer mentoring as I get the opportunity to give back to the community in a modest way while trying to help people starting a business or to help run their existing business more effectively.

I continue to research a wide range of business topics to ensure I am up to date with the best as well as effective evidence-based knowledge and wisdom.

In my ‘spare’ time I enjoy the outdoors, riding my off-road motorbike, as well as DIY around the house.

So what does this mean for you?

  • I will work with you to develop a solution that suits your context, as I don’t rely on a ready supply of expert generic and undifferentiated answers.
  • You can rely on me to let you know when I don’t know something and that I will find out if need be.
  • I will work to make you independent of me and other advisers.

Long Version

Well, aside from the useful bits on this website, there is no separate ‘Long Version.’ Perhaps the short Long Version could be, help where I can, but do no harm?


In early 2019, a restructure of BMNZ occurred. Since I could not accept the new Terms and Conditions of Mentoring, where one of those terms would see me give all the Intellectual Property (IP) I create and provide during BMNZ mentoring to BMNZ (I share non-confidential IP with whomever needs it), I resigned on 25 June 2019. A disappointing and avoidable end to a 4-year relationship.