Whereas the biggest impact of DTC will be for people new to business, there are likely to be pearls of wisdom for everyone.

However, DTC will be of no use to those who already know everything or who manage their lives and decision-making primarily through gut-instinct – gut-instinct only has merit when backed up with deep experience and wisdom, otherwise you’re just guessing.

Furthermore, DTC will be of no value at all to those people who are easily hooked by good-news stories and get rich quick schemes. The old saying is still relevant today – if something looks too good to be true, then it probably is. Put another way, if some scheme is really as good as the sales pitch, and in effect is a legal way to print lots of money, why on earth would anyone tell you?