About Don’t Think, Check!® Limited (DTC)

The purpose of Don’t Think, Check!® Limited is to help people to achieve Business Success Through Evidence.

The purpose of Don’t Think, Check! is to assist entrepreneurs and business people to achieve their business success through evidence. Our emphasis on evidence, otherwise known as facts, is in contrast to the popular belief (faith) in the need for passion and tenacity. Whereas both passion and tenacity, along with a host of other attributes, are necessary, they alone are not sufficient. As Steve Blank has said, “build it and they will buy is not a strategy, it is a prayer,” “you cannot create a market or customer demand where there isn’t customer interest.”

We recognise the importance of successful businesses to both the economy and to all those directly and indirectly involved in a business; there’s a great deal at stake for a large number of people. By providing actionable advice and assistance and helping you to achieve your success, we too will be successful through the fair exchange of value.

That’s it! No smoke and mirrors and no hidden agendas. We succeed when you succeed.

So that means, if you want to business-related help, then we’re here for you:

  • If you learn by reading, read away, please be our guest.
  • If you want something clarified, contact us.
  • If you want personal assistance, then again, please contact us to see how we can help.

Doubt is not a pleasant condition, but certainty is an absurd one.” Voltaire, from Wikiquote.

    What is DTC About? – It’s Business Success Through Evidence

    The purpose of DTC is to help business people succeed.

    Who is DTC For?

    DTC is for anyone who needs help with their business.

    Who is DTC NOT For?

    DTC is not for everyone, especially not those who engage in wishful or magical thinking.

    Is This A Get Rich Quick Website?

    I wish! DTC is NOT another Get Rich Quick website. In fact, becoming a successful entrepreneur or business person is harder than you probably realise.

    Yet Another General Business Advisory?

    Yep! Some business advice sources have unspoken assumptions, such as “build it and they will buy.” Here we try to avoid all assumptions by following the principles of the scientific method.

    About The Products, Services, and Experiences

    So what can you expect, that is, what is the Distinctive Value Proposition (DVP)?


    If we’re to avoid confusing each other, we need to use the correct terms at the appropriate time and place consistently.

    The Approach

    The approach used by DTC is an evidence-based approach based on the principles of the scientific method.

    Show Me An Example

    Let’s work through a simple example of using the principles of the scientific method.

    What’s in a name?

    Why Don’t Think, Check!?

    DTC Company Details

    The formal bits …

    Comments, Questions, or Anything We Can Help With?

    6 + 2 =