Don't Think, Check!®

Helping business people succeed - with facts, not faith

… and by doing it right the first time, and then improving.

DTC is all about helping businesses do things right the first time, and then improving performance.

Inadvertently, A. A. Milne depicted quite well the antithesis of DTC:

Winnie the Pooh

“Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it. And then he feels that perhaps there isn’t.” ― A.A. MilneWinnie-the-Pooh

In business, as in life in general, we can all too easily emulate Edward Bear. We can do this is in a number of ways; by either not knowing how to do something, thinking that because we have done something the same way repeatedly and it works well enough that it is the only way to do it, or assuming we were at one time doing something in the best possible way with the best tools we could afford, we haven’t noticed that technology has moved on and improved and our favourite techniques have been superseded.

Using an evidence-based approach derived from research, safe-to-fail experiments, and experience, DTC aims to help businesses succeed by avoiding emulating Edward Bear.

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