Don't Think, Check!®

Helping business people succeed.

Business success with facts not faith – doing business right.

Welcome, Don’t Think, Check!® Ltd. (DTC) is all about helping you to achieve business success with facts not faith.

In this website you will find complimentary information in three main subject areas:

  1. General business and general interest – click here or on Blog above.
  2. Starting a business – click here or on SMB above to go to the Start My Business® pages.
  3. Running a business – click here or on RMB above to go to the Run My Business® pages.

Of course, you’re welcome to simply rummage around to see what’s there, or you can use the search tool above.

If you find something useful to you, under the Terms and Conditions, Privacy Policy, applicable copyrights, and fair use, you are welcome to make use of it so long as you attribute its source. We also ask that you share your findings and leave appropriate and constructive feedback.

If you feel that there is anything wrong or missing, please let us know – the journey to perfection is long, tortuous, and possibly never-ending.


And finally, since we humans prefer (and remember) stories over bland and inconvenient facts, here’s a mercifully short one that goes some way to understanding the values, vision, and purpose driving DTC.

Inadvertently, A. A. Milne depicted quite well the antithesis of DTC:

Winnie the Pooh

“Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it. And then he feels that perhaps there isn’t.” ― A.A. MilneWinnie-the-Pooh


In business, as in life in general, we can all too easily emulate Edward Bear. We can do this by either not knowing how to do something properly or through habitual behaviours that seem to work well enough, believe that there’s no other way to do it. It can also happen when we don’t notice that our favourite tools and methods have been obsoleted and superseded.

Using an evidence-based approach derived from research, safe-to-fail experiments, and experience, DTC aims to help businesses succeed by avoiding the Edward Bear method.

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