We all have a preference for good news and simple solutions to our problems than bad news and complex solutions. Nothing new to see here, and blindingly obvious by the way.

But this preference will see some of us choose diet pills, that cost loads of money and are not effective over the long-term, over solutions such as being active (aka exercising) and eating less, which overall saves money (you’re buying less) and is effective.

It’s the same with business. The savants like to spout that all it takes to be successful is an abundance of ‘passion’, a killer social media campaign, and to want ‘it’ badly enough. Disciples lap this stuff up, but it’s only a small part of the story, and glosses over or completely misses the mundane need for a viable and sustainable Business Model.

So which pill will you choose for business success:

#DontThinkCheck #BusinessResultant #StartMyBusiness #RunMyBusiness