SMB is NOT another Get Rich Quick website. Sorry, if that’s what you were looking for, you’ve arrived at the wrong place. What we deal with here is inconvenient facts regarding starting a business.
On the contrary, SMB is going to go to great pains to point out that:
- Overnight success normally takes a bit longer than you expect.
- Starting a business is hard work, probably much harder than you imagine.
- The failure rate for Small to Medium Enterprises (SME1) is depressingly high (approx. 50% fail in five years2) resulting in a loads of wasted time, energy, and wealth.
- Building something in the hopes that people will buy is wishful thinking, not a sound business strategy.
1 An SME has 19 or fewer employees
2 Small Business Factsheet 2017 – Beehive.govt.nz