Business is all about selling a bundle of products, services, and inevitable experiences, what I call a solution, for more than it costs to produce that solution. That’s it. Simple.

If you cannot consistently abide by this law, that is, make a profit, then you either have a hobby, or you will eventually, perhaps quickly, run out of money.

Even pure charities have to collect a little bit more than they give away.

This website deals with hard truths and with evidence-based knowledge and wisdom. I’m not out to make you feel good and tell you to “follow your passion and dreams,” “you can do it if you really want it,” …

No, business is tough. You need to eventually make money, probably much sooner than you realise.