Business is all about selling a bundle of products, services, and inevitable experiences, what we call a solution, for more than it costs to produce that solution. That’s it. Simple.

If you cannot consistently abide by this law, that is, make a profit, then you either have a hobby, or you will eventually, perhaps quickly, run out of money.

Even pure charities have to collect a little bit more than they give away.

This website deals with hard truths and with evidence-based knowledge and wisdom. We’re not out to make you feel good and tell you to “follow your passion and dreams and that you can make it if you really want it, …”

No, business is tough and is replete with inconvenient facts. You need to eventually make money, probably much sooner than you realise.