Business is all about providing solutions, that is, bundles of products, services, and experiences that satisfy customers’ Job To Be Done.

Business is NOT about you making something that gives you the jollies, where you then try to foist it on to customers. Business is NOT about you at all. Business is about the customer, it is about creating and providing solutions that customers want to tear out of your hands so that they can get their jobs done, problems solved, needs met, and their jollies provided for.