Boat-loads can be written on the topic, and this won’t be my final post either, but the post by Alexander Osterwalder, of Strategyzer, titled Why Companies Work On Products Nobody Wants, covers some of the biggies.

Full disclosure, I’m a fan of Strategyzer and their work, as it’s the best I’ve seen so far, I have all their books, but I have nothing to gain by directing eyeballs their way, apart from the buzz that comes from trying to be helpful.

Mr. Osterwalder needs no help from me, so I won’t try to add anything other than to leave you with this quote, which I will repeat often without apology:

“Build it and they will buy is not a strategy, it is a prayer,” “you cannot create a market or customer demand where there isn’t customer interest.” The Four Steps to the Epiphany, Steve Blank.

If you’re thinking of starting a business, commit Steve’s words to long-term memory.