Starting A Business – With Facts, Not Faith
I’m Glyn from Don’t Think, Check!® Limited, that’s Glyn with a ’y’.
This is the first episode in a series called Starting A Business – With Facts, Not Faith.
In this episode:
- I start by introducing myself,
- My Business Model,
- My eBook Starting A Business – With Facts, Not Faith,
- And I will introduce some of the topics covered in the eBook.
For those who are interested, you will find my eBook on the DontThinkCheck.co.nz website on the Shop page.
There you will also find a couple of offers, including a sneak-peek at some of the eBook content.
So here we go.
I started the company Don’t Think, Check!® Limited, as a platform to help people.
My current focus is on people who are thinking about starting a business.
Why am I doing this? Full disclosure time.
I’m providing help in the form of online business resources and face-to-face business Mentoring as a modest giving back to the community.
So, what is my Business Model?
I’ll tell you shortly, but let’s be clear about what a Business Model is.
I define a Business Model as a Value-Exchanging Machine, or crudely, as a Money-Making Machine For You (or me). There’s a little more to it than that, but let’s leave it there for now. I’ll go over the details later in this presentation.
My Value-Exchanging Machine is this:
A lot of my material on my website will be free for you to use, and hopefully, that will be all the help you need.
If that happens and you don’t need to ask for further help from me or anyone else, that’s great.
My job is done!
If you need more help than I have already provided for free, then contact me and we can discuss what a fair exchange of value looks like.
If I can’t help you, I will tell you so and try to find someone who can.
It is more important for me to establish a strong foundation of credibility by providing valid and actionable advice (value) than it is to simply take your money.
That’s it! No BS!
So, what’s with that eBook I hear you asking?
In the eBook, titled Starting A Business – With Facts, Not Faith, as the title suggests, I go over the high-level considerations you need to deal with to start a business.
In my eBook, I’m trying to discourage people from starting a business by laying out the naked facts.
Yep, that’s right! I’m actively discouraging people from starting a business. What the?
Here’s a fact – starting a business is hard, and you have a lot to lose.
If you’re not prepared to invest in finding out how to do it properly, then don’t start.
It’s one thing to assess and understand the risks but still have a go, it’s another thing entirely to take a gamble without checking.
And don’t buy my eBook. There, as a public service, I have just saved you some money by avoiding unnecessary expenditure on an eBook you don’t need.
I know, I know, you’re welcome. 😊
More specifically, I want to discourage people from just diving right into the deep end and starting a business without really finding out what is required. We’re supposed to check before we dive into unknown pools, aren’t we? Well, it’s the same when starting a business.
And here’s another fact – if you don’t find out what is really needed to start a business, you are relying on luck and wishful thinking for your success.
Worse, there are people out there who act as parasites and vultures and prey on the passionate and hopeful who are trying to start a business and then milk them of their money regardless of the feasibility of the specific business proposal.
But I’m not one of those parasites or vultures.
No tricks, no BS, and no wishful thinking. I’m going to provide you with tried and tested information as well as the references for you to explore further and deeper if you want to.
My purpose is to ensure that you are well equipped to make that fateful decision, and that is, do you:
- Start your business?
- Pivot and follow another business opportunity?
- Abandon, if only for now, your business startup thoughts?
You need to be clear – why do you want to start a business?
There are many reasons to start a business, but what are yours?
Where are you starting from?
Where are you now on the Business Startup Journey?
Actually, it does not matter where you’re starting from. Simply start working through the Six Factors For Success (SFFS) in a following episode.
What does matter is why you’re starting a business and what you’re trying to achieve.
Your expectations must be realistic and aligned with what is possible and feasible.
So, what do I mean by that?
Say you want to stay at home and make scented candles or turn wood into toys. What are you going to do with the stuff you make? Do you expect customers to exchange money for your stuff or are you going to give it away? What are your financial goals? Is an outside source of money going to sponsor your activities? Are you expecting to sell to cover costs, create a little profit, or make a large profit to live and retire on? Or will you give your stuff away to the needy? Your financial resources and goals will determine whether or not your Business Model, that is, your Value-Exchanging Machine, is possible to create and is sustainable.
If you are more ambitious than scented candles and wooden toys, then the risks and stakes are higher, as is the need to be careful.
In the second episode, I will present the facts of business.
In the third episode, I will discuss why businesses fail.
In the fourth episode, I present the Six Factors For Success and Jobs To Be Done.
And in the fifth and final episode, I dive deeper into what a Business Model is and I summarise what we have covered.
#DontThinkCheck #BusinessResultant #StartMyBusiness #RunMyBusiness #SeeANeedFillANeed