Business is all about providing solutions, i.e., bundles of products, services, and experiences that satisfy customer’s Job To Be Done.

Business is NOT about you making something that gives you the jollies, where you then try to foist it on to customers. Business is NOT about you at all. Business is about the customer, it is about creating and providing solutions that customers want to tear out of your hands so that they can get their jobs done, problems solved, and their jollies provided for.