I apologise for using a manipulative technique to get your attention – the numbered list. Everyone wants their most intractable problems solved in a few steps or less – an impossible dream on this complex planet, but a collective obsession regardless.

There are many sources on the internet providing definitive lists of business problems to solve, with the implication being if you simply sort those out your success is assured.

My concern is that there is little if any consistency between lists and it is rare if any come close to listing the first and most important problem to solve:

  1. If you do not have a viable and sustainable Business Model, you don’t have a business, or if you do, you won’t have one for long.

To read the full report, click HERE.

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