DTC - Don't Think, Check!® Ltd.

I apologise for using a manipulative technique (that I disdain) to get your attention – the numbered list. Everyone wants their most intractable problems solved in a single bound or less – an incredible fantasy on this complex planet, but a collective obsession regardless.

There are many sources on the internet providing definitive lists of business problems to solve, with the implication being that if you simply sort those out your success is assured.

My concern is that there is little if any consistency between lists and it is rare if any come close to listing the first and most important problem to solve:

  1. If you do not have a viable and sustainable Business Model, you don’t have a business, or if you do, you won’t have one for long.

To read about the research and the full report, click HERE.

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