Is this a Get Rich Quick website

DTC is NOT another Get Rich Quick website. Sorry, if that’s what you were looking for, you’ve arrived at the wrong place. On the contrary, DTC is going to go to great pains to point out that: Overnight success normally takes a bit longer than you...

What’s in a name?

Why the name Don’t Think, Check!? I wanted to have a name that meant something and was memorable if not provocative. Daniel J. Boorstin has been quoted as saying “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” In a similar vein, I...

What is DTC about?

The purpose of Don’t Think, Check! is: To create and keep customers by assisting entrepreneurs and business people to achieve their success. Why? Because we are fascinated by and enjoy all facets of business. Providing entrepreneurs and business people valuable...

Who is DTC not for?

Whereas the biggest impact of DTC will be for people new to business, there are likely to be pearls of wisdom for everyone. However, DTC will be of no use to those who already know everything or who manage their lives and decision-making primarily through gut-instinct...

Who is DTC for?

The main audience for DTC is anyone who needs help with their business. Sometimes posts may only be tangentially related to business but will always have an evidence-based or age-old wisdom theme.

Terminology

It is important to define and use terms1 accurately and consistently. Careless and ignorant usage can lead to ambiguity, confusion, misinformation, and misdiagnosis to name a few issues. Confucius, in The Analects, said “If names be not correct, language is not in...