How to Start a Business in 1 Step

For this post I wanted to write about how to start a business in a few steps. My first headline was How to start a business in 1-million steps to make a mockery of the Solve your most heinous problem in n-steps meme, but thought better of it, ‘as people in glass...

The Process is Tedious

I met with a client partnership recently. The partnership comprised of John and Jim (names changed to protect the guilty), and I asked how they felt the process we were following, one based on Lean Start-up principles, was going. Whereas John thought the process was...

About The Products, Services, and Experiences

So What is/are the Product, Service, and Experience, that is, what is the Unique Value Proposition (UVP)? The Experiences that I hope to offer are those of confidence in the actionable advice provided and the belief that great value was received. As an example, if you...

Is All Business Growth Good?

There is pressure on businesses to grow, especially those businesses on the share market as increased profits drive dividend distributions and increases in share price. But is all growth good? Do all businesses, for example, the corner dairy, need to grow? If the...

Positioning and Repositioning

Positioning is how you differentiate yourself in the mind of your prospect. It’s also a body of work on how the mind works in the process of communication. Repositioning is how you adjust perceptions, whether those perceptions are about you or about your competition....