Six Rules For Creating A Better Business

Introduction Are there only six rules for creating a better business? No, not really, there are probably about a billiontyone, but let’s start with six for now … There are several pervasive and persistent assumptions (myths) in business; two of them are: A...

Marketing Empirical Generalisations

Introduction Marketing empirical generalisations are observations about marketing causes and effects that hold for a broad number of product categories, demographics, environments, media, and formats. When marketing empirical generalisations have broad applicability...

Actionable Advice From Experience and Evidence

Reality is inconvenient at times, especially when it doesn’t conform to our assumptions and/or wishful/magical thinking. Instead of relying on assumptions/faith, this blog looks critically at context-relevant research, evidence, and experience as the basis for...

Gina Todd

August 2020 “Glyn is a pleasure to work with, a great listener, and always happy to help out where ever he can. His recommendations and ideas are always based on his extensive knowledge of relevant research and data and he goes beyond what is expected, even getting...

Should You Rely On Facebook To Grow Your Brand?

Introduction Based on the work of Andrew Ehrenberg, the most growth for a brand typically comes from light buyers and current non-buyers. The most effective advertising works on the availability[1] of a brand by reaching both heavy (frequent) and light (infrequent)...