Customer Value Equation

Some people represent complex relationships with mathematical equations; how does this work with customers and what they value? I recently wrote that Customers buy value, not products, services, and experiences as such. What I left out of the buying scenario was the...

The Role Of Luck

The role that luck plays in business success is very understated. When I studied for my MBA, the distinct (possibly false) memory I was left with is that if you have a killer product or service and you’re more cleverer than the next MBA at marketing and branding yada...

The 4Ps Marketing Mix

The 4Ps marketing model is a tool “to help develop a package that will not only satisfy the needs of the customers with the target markets, but simultaneously maximise your organisation’s performance.” [Key Management Models, Steven ten Have et al]. The Ps stand for...

Unpacking The Basics

Let’s unpack the basics in post Starting a business – The Basics and learn the foundational concepts to starting a business. Basic 1: You need a complete solution to a potential Customer’s job to be done or problem to be solved. Identifying the problem to be solved,...

Customer Value

We will speak frequently of value, as in “the worth of something compared to the price paid or asked for it.” [oxforddictionaries.com 2018]. It is important to understand deeply what people value. People will exchange money, which they value, for products, services,...