In Search of Suckers

Here’s a great article, a bit long maybe, but here’s a quote to get you started, “Quietly, without fanfare, the advice business has been hijacked. New gurus armed with nothing more than pens, podiums, and a tremendous shamelessness have co-opted what...

The Purpose of Business

Because the purpose of business is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...

Constant Innovation

One thing is certain for developed countries—and probably for the entire world—we face long years of profound changes. An organization must be organized for constant change. It will no longer be possible to consider entrepreneurial innovation as lying outside of...

The Plan

In the beginning, there was a plan, And then came the assumptions,And the assumptions were without form, And the plan without substance, And the darkness was upon the face of the workers,And they spoke among themselves saying, “It is a crock of...

Evidence-Based Practice

What is evidence-based practice, and why is it important? We can probably all agree that using some method for decision-making is better than simply making decisions at random, especially if the outcome of that decision-making has important consequences. If you are...

DTC Company Details

NZ Business Number (NZBN): 9429032778168 Address: 11 Ballial Place West Harbour Auckland 0618 Mobile: +64 27 4596 397 Email: Glyn.Davies@DontThinkCheck.co.nz