Starting a Business – See a need, fill a need

Small to Medium Enterprises (SME, 1-19 employees) are important, as they comprise 90% of enterprises with employees, employ 29% of the workforce, and contribute 28% to GDP, mbie.govt.nz. However, starting a business is glamourised with pithy calls to action such as...

Cargo Cult Speed-Mentoring

Cargo cult behaviour or science is the semblance of doing things right, essentially simply going through the motions, regardless of the merits or the probability of the activity engaged in to create or lead to the desired results. In the same way that advice is...

Cargo Cult Business Advice – First Create a Business Plan

I can hardly believe it, yet another supposedly reputable organisation has recommended creating a Business Plan as the first thing you should do if you’re contemplating starting a business. Full disclosure – creating a business plan is the third thing they...

What Is Competitive Strategy?

For an organisation to be successful, it has to get many things correct through the execution of various strategies. For the purpose of this article, an organisation can be thought of as having a business strategy, how it will organise itself internally to achieve its...

The 9-Forces Model – Industry Structural Analysis

A business does not exist in a vacuum – its existence and activities have an effect on its respective industry environment. The Five Forces Model (Porter, 1985), is a useful tool to analyse an industry and whether it is or can be structurally attractive,...

Marketing-Mix Models

“The purpose of marketing is to acquire and retain loyal customers, that is advocates, at a profit.” Paraphrased from The 4A’s of Marketing: Creating Value for Customer, Company and Society (2011), Jagdish N. Sheth and Rajendra Sisodia. Marketers talk about the...