The One Biggest Problem Faced By Businesses

What is the One Biggest Problem Faced By Businesses? I’ll provide the answer in a few lines, but first I apologise for using a manipulative technique (that I disdain) to get your attention – the numbered list. There are seemingly endless hoards of well-meaning...

What Are Your Customers Buying?

What is the need (job) that customers are buying your ‘product’ (Solution) for? Is the job, in the case of milkshakes, quenching thirst, getting a sugar hit, being fashionable, socialising with friends,  or something else? MacDonald’s® found, with the help of...

Cargo Cult Business Advice – First Create a Business Plan

Cargo Cult Plane It is Cargo Cult Business Advice to recommend creating a Business Plan as the first thing or virtually the first thing you should do if you’re contemplating starting a business. What follows is an example list of the first three recommendations of a...

The Scientific Method

The Scientific Method using the HDETI Process Introduction At the core of good decision-making and what Don’t Think, Check!® uses is the scientific method, where: The scientific method is a set of principles, implemented in empirical processes to acquire knowledge....

The Canoe Metaphor of Organisations

The canoe metaphor of organisations is a powerful thinking tool. Models, metaphors, analogies and the like are abstractions that help us to understand and manage complexity, i.e., reality. The canoe metaphor of organisations, as depicted in The Canoe Theory: A Secret...

Rethinking Your Thinking

2 minute read. My first favourite book of 2021 is ‘Think Again’ by Adam Grant, with my favourite podcast still being ‘Making Sense’ by Sam Harris. The premise of Grant’s book is that we should all be prepared to re-evaluate what we believe to be true, to grow and...