Is All Business Growth Good?

There is pressure on businesses to grow, especially those businesses on the share market as increased profits drive dividend distributions and increases in share price. But is all growth good? Do all businesses, for example, the corner dairy, need to grow? If the...

Positioning and Repositioning

Positioning is how you differentiate yourself in the mind of your prospect. It’s also a body of work on how the mind works in the process of communication. Repositioning is how you adjust perceptions, whether those perceptions are about you or about your competition....

In Search of Suckers

Here’s a great article, a bit long maybe, but here’s a quote to get you started, “Quietly, without fanfare, the advice business has been hijacked. New gurus armed with nothing more than pens, podiums, and a tremendous shamelessness have co-opted what...

The Purpose of Business

Because the purpose of business is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...

Constant Innovation

One thing is certain for developed countries—and probably for the entire world—we face long years of profound changes. An organization must be organized for constant change. It will no longer be possible to consider entrepreneurial innovation as lying outside of...