Customer Value

We will speak frequently of value, as in “the worth of something compared to the price paid or asked for it.” oxforddictionaries.com, 2018. It is important to understand deeply what people value. People will exchange money, which they value, for products, services,...

My Approach

The approach used by SMB is an evidence-based approach based on the principles of the scientific method.The principles of the scientific method go a little like this: 1. Develop Develop a hypothesis (fancy name for a guess) for a business. 2. Observe Observe an event...

Terminology

It is important to define and use terms1 accurately and consistently. Careless and ignorant usage can lead to ambiguity, confusion, misinformation, and misdiagnosis to name a few issues. Confucius, in The Analects, said “If names be not correct, language is not in...

Is this a Get Rich Quick website?

SMB is NOT another Get Rich Quick website. Sorry, if that’s what you were looking for, you’ve arrived at the wrong place. On the contrary, SMB is going to go to great pains to point out that: Overnight success normally takes a bit longer than you expect. Starting a...

Start Introduction

So where do we start? Great question, but it really depends on what you, the reader are after. Since I don’t know anything about your skills, experience, or personal attributes, or what you’re looking for, it is difficult to not only start somewhere, but also to know...