DTC is all about doing things right the first time in Business.

Inadvertently, A. A. Milne depicted quite well the antithesis of DTC:

Winnie the Pooh

“Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it. And then he feels that perhaps there isn’t.” ― A.A. MilneWinnie-the-Pooh

Using an evidence-based approach derived from research, safe-to-fail experiments, and experience, DTC aims to help businesses avoid emulating Edward Bear.


What’s in a name?