Marketing

Noun – “the company’s customer manufacturing department.”Philip Kotler, Marketing Insights from A to Z, Page xi Noun – “the company’s customer manufacturing and retention department.”Paraphrased by Glyn Davies –...

Brand

A brand is a perception in the prospect’s mind.Brands are built in the mind, primarily with publicity.The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries. Brands are a bundle of associations, of memories; when the memories are good, we feel...

Models

All models are wrong, but some are useful.George Box, 1978. Model (a complex set of interrelated hypotheses) Natural Experiments of History, P21, Jared Diamond

Break Even

The break-even point is reached when your total sales revenue (total sales revenue = per unit price × number of units sold) completely covers all costs (both fixed and operational); this is the point where further sales result in profit being created.Clearly, you want...

Solution

A solution is a delivered bundle of products, services, and experiences. The ratio of products, services, and experiences in a solution can vary along a continuum where in some instances there might be 100% product and 0% services and vice versa, or any combination in...