Marketing

Noun – “the company’s customer manufacturing department.”Philip Kotler, Marketing Insights from A to Z, Page xi Noun – “the company’s customer manufacturing and retention department.”Paraphrased by Glyn Davies –...

Brand

A brand is a perception in the prospect’s mind.Brands are built in the mind, primarily with publicity.The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries. Brands are a bundle of associations, of memories; when the memories are good, we feel...

Models

All models are wrong, but some are useful.George Box, 1978.

Break Even

The break-even point is reached when your total sales revenue (total sales revenue = per unit price × number of units sold) completely covers all costs (both fixed and operational) and there is nothing left, not even a profit.Clearly, you want your business to perform...

Solution

A solution is a delivered bundle of products, services, and experiences. The ratio of products, services, and experiences in a solution can vary along a continuum where in some instances there might be 100% product and 0% services and vice versa, or any combination in...