Customer Experience

Companies that have loyal customers have managed to create a Customer Experience that is consistent, intentional, differentiated, and valuable. Consistent – in terms of delivering that experience over time and location (independent of who, when, and...

Show Me An Example

So how does the scientific method work? Can you show me an example? For the sake of an example, let’s say that your friends and relatives have told you that you are a great cook and that you should start a restaurant. Please note that the example below is much...

The Approach

The approach used by DTC is an evidence-based approach based on the principles of the scientific method. The principles of the scientific method go a little like this: 1. Develop Develop a hypothesis (fancy name for a guess) for a business. 2. Observe Observe an event...

Yet Another General Business Advisory?

There are many sources (books, websites, courses, consultants, etc.) that will provide advice on how to start, build, run, and grow a business. Congratulations, you just found another. Many of those sources will tell you that you need a vision, commitment, energy,...

Is this a Get Rich Quick website

DTC is NOT another Get Rich Quick website. Sorry, if that’s what you were looking for, you’ve arrived at the wrong place. On the contrary, DTC is going to go to great pains to point out that: Overnight success normally takes a bit longer than you...