What’s in a name?

Why the name Don’t Think, Check!? I wanted to have a name that meant something and was memorable if not provocative. Daniel J. Boorstin has been quoted as saying “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” In a similar vein, I...

What is DTC about?

The purpose of Don’t Think, Check! is: To create and keep customers by assisting entrepreneurs and business people to achieve their success. Why? Because we are fascinated by and enjoy all facets of business. Providing entrepreneurs and business people valuable...

Who is DTC not for?

Whereas the biggest impact of DTC will be for people new to business, there are likely to be pearls of wisdom for everyone. However, DTC will be of no use to those who already know everything or who manage their lives and decision-making primarily through gut-instinct...

Who is DTC for?

The main audience for DTC is anyone who needs help with their business. Sometimes posts may only be tangentially related to business but will always have an evidence-based or age-old wisdom theme.

Values, Vision, Purpose, Strategy, and Mission

As with any field of human endeavour, the business field has its share of business terms and jargon. What I find frustrating is the imprecise and inconsistent usage. Terms in common use are aim, goal, mission, purpose, strategy, values, and vision. Following my don’t...