Minimum Viable Product (MVP)

Since I favour the term solution (a bundle of products, services, and experiences) as it is a more inclusive term, instead of simply product, I will therefore talk about a Minimum Viable Solution (MVS). A Minimum Viable Solution (MVS), as the term suggests, is the...

Market

A Market is “various groups of customers.”Marketing Management, 15th. Edition, Philip Kotler, Kevin Lane Keller. A market should be described in terms of customer need and in a way that covers the aggregation of all the alternative solutions that customers...

Loyalty

Customers give their loyalty when they have consistently good Customer Experiences that meet or exceed their expectations and that appeal to their conscious and subconscious emotional needs as well. [Unlocking the Hidden Customer Experience 2014, Colin Shaw]

Hypothesis

A fancy name for a guess or assumption. Having a guess or an assumption is not a crime. What is perhaps criminal is acting on a guess or assumption without evidence – doesn’t make a lot of sense really. A supposition or proposed explanation made on the basis of...