Solution

A solution is a delivered bundle of products, services, and experiences. The ratio of products, services, and experiences in a solution can vary along a continuum where in some instances there might be 100% product and 0% services and vice versa, or any combination in...

Minimum Viable Product (MVP)

Since I favour the term solution (a bundle of products, services, and experiences) as it is a more inclusive term, instead of simply product, I will therefore talk about a Minimum Viable Solution (MVS). A Minimum Viable Solution (MVS), as the term suggests, is the...

Market

A Market is “various groups of customers.”Marketing Management, 15th. Edition, Philip Kotler, Kevin Lane Keller. A market should be described in terms of customer need and in a way that covers the aggregation of all the alternative solutions that customers...

Loyalty

Customers give their loyalty when they have consistently good Customer Experiences that meet or exceed their expectations and that appeal to their conscious and subconscious emotional needs as well. [Unlocking the Hidden Customer Experience 2014, Colin Shaw]