Abandon

To abandon some endeavour does not feel a lot like success, but that’s just a point of view. There is a lot of merit in the belief that it is better to try and fail than to fail to try, and to then live out your life not knowing whether your idea (hypothesis) would...

Brand

A brand is a perception in the prospect’s mind.Brands are built in the mind, primarily with publicity.The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries. Brands are a bundle of associations, of memories; when the memories are good, we feel...

Break Even

The break-even point is reached when your total sales revenue (total sales revenue = per unit price × number of units sold) completely covers all costs (both fixed and operational); this is the point where further sales result in profit being created.Clearly, you want...

Business Model

Introduction The definition of Business Model depends on the frame of reference or context, but each definition consists of an exchange of value, such as exchanging a dollar for a loaf of bread. It is naïve to go into business making stuff you enjoy making and...

Business Plan

A Business Plan is a document setting out a business’s future objectives and strategies for achieving them.Oxford Dictionary, 2019.

Business Resultant®

Glyn Davies, Business Resultant® NOUN A Business Resultant® is a person who: Provides expert business advice with radical honesty, radical transparency, and integrity.Aspires to and practices the highest ethical and moral standards.Is genuinely and manifestly...