Abandon

To abandon some endeavour does not feel a lot like success, but that’s just a point of view. There is a lot of merit in the belief that it is better to try and fail than to fail to try, and to then live out your life not knowing whether your idea (hypothesis) would...

Brand

A brand is a perception in the prospect’s mind.Brands are built in the mind, primarily with publicity.The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries. Brands are a bundle of associations, of memories; when the memories are good, we feel...

Break Even

The break-even point is reached when your total sales revenue (total sales revenue = per unit price × number of units sold) completely covers all costs (both fixed and operational); this is the point where further sales result in profit being created.Clearly, you want...

Business Model

Business-centric view: Business Model – how a company creates value for itself while delivering products and services for customers.Steve Blank A Business Model describes the rationale of how an organisation creates, delivers, and captures value, in economic, social,...

Business Plan

A Business Plan is a document setting out a business’s future objectives and strategies for achieving them.Oxford Dictionary, 2019.

Business Resultant®

NOUN A person who provides expert business advice with honesty and integrity, and who aspires to and practices the highest ethical and moral standards.A person who is genuinely and manifestly concerned about the welfare of business people and their enterprises,...