Minimum Viable Solution (MVS)

A Minimum Viable Solution (MVS), as the term suggests, is the minimum you can invest in order to reveal and demonstrate what a solution is and is capable of, or, as Ash Maurya wrote in Scaling Lean, “[a]n MV[S] is the smallest solution that creates and captures...

Cargo Cult

Cargo cult behaviour or science1 is the semblance of doing things right, essentially simply going through the motions, regardless of the merits or probability of the activity engaged in to create or lead to the desired results. 1 “In the South Seas there is a cargo...

SWOT Analysis

What is SWOT Analysis? Any organisation attempting to formulate strategies will do so on the basis of what it is intending to achieve, on its capabilities, and its environment. To evaluate an organisation’s capabilities, it must look inward to identify its strengths...

Competitive Strategy

A Competitive strategy is all about being different. It is the creation of a unique and valuable position in the minds of consumers, a Unique Value Proposition (UVP), involving a different set of activities than those of the competitions’, or, if those activities are...

The 4Cs Marketing Mix

To complete the alphabet soup of Marketing-Mix models we have the 4Cs, with the Cs representing Clients, Costs, Communications, and Convenience: Clients – find what the customer wants and needs. Then create the Solution. Costs – consider all costs in...