Minimum Viable Distinctive Value Proposition

A Minimum Viable Distinctive Value Proposition (MVDVP), is the minimum you can invest in to test a value proposition hypotheses. An MVDVP is often built within an incremental and iterative method, such as The Hypotheses, Design Experiments, Test, and Insights Process,...

Abandon

To abandon some endeavour does not feel a lot like success, but that’s just a point of view. There is a lot of merit in the belief that it is better to try and fail than to fail to try, and to then live out your life not knowing whether your idea (hypothesis) would...

Brand

From: Brands and Branding – What is a brand? by Tom Blackett, P13.The Oxford American Dictionary (1980) contains the following definition:Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for...

Break Even

The break-even point is reached when your total sales revenue (total sales revenue = per unit price × number of units sold) completely covers all costs (both fixed and operational); this is the point where further sales result in profit being created.Clearly, you want...

Business Model

Introduction The definition of Business Model depends on the frame of reference or context, but each definition consists of an exchange of value, such as exchanging a dollar for a loaf of bread. It is naïve to go into business making stuff you enjoy making and...

Business Plan

A Business Plan is a document setting out a business’s future objectives and strategies for achieving them.Oxford Dictionary, 2019.