by Glyn | Dec 14, 2018 | Blog
So, can you start up and then run a business all by yourself? It is theoretically possible for you to be the inventor/builder, the marketer, and the financial manager for a really small business. Possible yes. Working with the assumption that you would occasionally...
by Glyn | Nov 9, 2018 | Blog
There are several definitions of customer loyalty. The one we find most useful and prefer is the one by Beyond Philosophy, and it goes like this: Customer Loyalty is the result of three major factors: Consistently positive emotional experiences Satisfaction with the...
by Glyn | Nov 9, 2018 | Blog
Tom O’Toole is world famous in Australia for turning his Beechworth Bakery into an outstanding success as the largest independent bakery in Australia, see www.beechworthbakery.com.au. Tom’s secret sauce for his success comprises 3 rules (all in uppercase as he’s very...
by Glyn | Nov 9, 2018 | Blog
Business is all about providing solutions, i.e., bundles of products, services, and experiences that satisfy customer’s Job To Be Done. Business is NOT about you making something that gives you the jollies, where you then try to foist it on to customers. Business is...
by Glyn | Nov 3, 2018 | Blog
Introduction Assume that you want to start a burger bar, not unlike, but much better than McDonalds of course. How many burgers do you need to sell to cover all of your costs (both fixed and variable), and then, how many extra do you need to sell in order to make your...
