What Is Competitive Strategy?

For an organisation to be successful, it has to get many things correct through the execution of various strategies. For the purpose of this article, an organisation can be thought of as having a business strategy, how it will organise itself internally to achieve its...

The 9-Forces Model – Industry Structural Analysis

A business does not exist in a vacuum – its existence and activities have an effect on its respective industry environment. The Five Forces Model (Porter, 1985), is a useful tool to analyse an industry and whether it is or can be structurally attractive,...

Marketing-Mix Models

“The purpose of marketing is to acquire and retain loyal customers, that is advocates, at a profit.” Paraphrased from The 4A’s of Marketing: Creating Value for Customer, Company and Society (2011), Jagdish N. Sheth and Rajendra Sisodia. Marketers talk about the...

Business Plans – When Are They Needed?

It is common practice, bordering on default practice to suggest to aspiring entrepreneurs that they create a Business Plan (BP) as one of their first activities. Although common practice, since every entrepreneur and their ideas, opportunities, customer segments, and...

The 1-Page Business Model

A Business Model is how a business creates value for itself while delivering value, via solutions, to its customers. The eBook Starting a Business – With Facts, Not Faith, Glyn Davies, July 2019, delves into the fundamental principles of starting a business. One...

Enterprise Births and Deaths

Around 800 businesses (enterprises) employing 1 or more people started per month during the period Feb 2017 to Feb 2018. The number is probably greater than that if you count businesses that are invisible to Statistics NZ (SNZ) because they didn’t pay tax and or...