RHRT-3: The Situation Is Complex But Not Hopeless

Introduction We have moved well beyond business as usual into an alternate reality of business unusual. This may be the time to follow the “if life hands you lemons, make lemonade,” cliché or maybe if you prefer, make marmalade, lemon tarts, or lemon honey. Mmm, I...

Minimum Viable Distinctive Value Proposition

A Minimum Viable Distinctive Value Proposition (MVDVP), is the minimum you can invest in to test a value proposition hypotheses. An MVDVP is often built within an incremental and iterative method, such as The Hypotheses, Design Experiments, Test, and Insights Process,...

Minimum Viable Solution (MVS)

A Minimum Viable Solution (MVS), is the minimum you can invest to reveal and demonstrate what a solution is and is capable of. As Ash Maurya wrote in Scaling Lean, “[a]n MV[S] is the smallest solution that creates and captures monetizable value from [customers].”...