Competitive Strategy

A Competitive strategy is all about being different. It is the creation of a unique and valuable position in the minds of consumers, a Unique Value Proposition (UVP), involving a different set of activities than those of the competitions’, or, if those activities are...

The 4Cs Marketing Mix

To complete the alphabet soup of Marketing-Mix models we have the 4Cs, with the Cs representing Clients, Costs, Communications, and Convenience: Clients – find what the customer wants and needs. Then create the Solution. Costs – consider all costs in...

The 4As Marketing Mix

According to Sheth and Sisodia1, poor consumer knowledge and poor consumer knowledge management are behind most marketing failures. The authors base their model on the different and distinct roles that consumers play in the marketplace – seeker, buyer, payer,...

Stakeholder

The concept of a stakeholder is important not only in Project Management but also in business and life in general. The following definitions are derived from A Guide to the Project Management Body of Knowledge (PMBOK ® Guide), Page 563, 5th. Edition, Project...

Product

Tangible results such as things made for you.In addition, where some authors use the term product, I have chosen to use the term solution.Please also refer to service.