The 4As Marketing Mix

According to Sheth and Sisodia1, poor consumer knowledge and poor consumer knowledge management are behind most marketing failures. The authors base their model on the different and distinct roles that consumers play in the marketplace – seeker, buyer, payer,...

Stakeholder

The concept of a stakeholder is important not only in Project Management but also in business and life in general. The following definitions are derived from A Guide to the Project Management Body of Knowledge (PMBOK ® Guide), Page 563, 5th. Edition, Project...

Product

Tangible results such as things made for you.In addition, where some authors use the term product, I have chosen to use the term solution.Please also refer to service.

Service

Intangible results such as things done for you.In addition, where some authors use the term service, I have chosen to use the term solution.Please also refer to product.

Business Resultant ™

NOUN A person who provides expert business advice with honesty and integrity, and who aspires to and practices the highest ethical and moral standards.A person who is genuinely and manifestly concerned about the welfare of business people and their enterprises,...