Competitive Strategy

A Competitive strategy is all about being different. It is the creation of a unique and valuable position in the minds of consumers, a Unique Value Proposition (UVP), involving a different set of activities than those of the competitions’, or, if those activities are...


Organisation (3.3.1) or person that receives a product (3.4.2). [ISO 9000:2005].

Customer Satisfaction

Customer’s perception of the degree to which the customer’s requirements (3.1.2) have been fulfilled. [ISO 9000:2005].

Entrepreneur and Entrepreneurship

There is an unfortunate number of definitions; some of the better ones are: An Entrepreneur is “[a] person who sets up a business or businesses, taking on financial risks in the hope of profit.”, 2018. An Entrepreneur is...


“An event or occurrence which leaves an impression on someone.” Customers inevitably have experiences at every touch point. Since experiences are inevitable, we should plan them to be positive and not leave them to chance.