Complexity

Complexity is a system or a system of nested systems, where each system contains interactive and interdependent agents where no amount of research, examination, or theory allows anyone to completely understand the system, control the system, and much less predict...

Customer

Organisation (3.3.1) or person that receives a product (3.4.2). [ISO...

Customer Response Hierarchy

Consumers of products[1] typically progress through a number of stages regarding their purchase or non-purchase of products. Or so economists and others interested in modelling such things would like to think. Creating a model of consumer behaviours or responses is...

Customer Satisfaction

Customer’s perception of the degree to which the customer’s requirements (3.1.2) have been fulfilled. [ISO 9000:2005].

Distinctive Value Proposition

Introduction A Distinctive Value Proposition (DVP) is the bundle of benefits, based on the solution, that the Customer Segment will receive. The diagram below is a simplified model of what a DVP is made of. Model of the Distinctive Value Proposition. At the core of...

Entrepreneur and Entrepreneurship

There is an unfortunate number of definitions; some of the better ones are: An Entrepreneur is “[a] person who sets up a business or businesses, taking on financial risks in the hope of profit.”oxforddictionaries.com, 2018. An Entrepreneur is...